Scott and I have a thing that stems from a conversation we had years ago. We wondered what it would be like in a pitch meeting for a commercial. The agency would hork a nonsensical advertising loogie like "three frogs are on lilypads and start croaking, right? One sounds like "Bud", the other "wise", and the third...". YOU'RE FIRED!", the company boss would say (or should have said).
So when we see a crappy ad, we say "you're fired". Whenever we see a good ad or at least one that will get lots of buzz, we just look at each other and say "you're hired". This one played a lot last year and is on again. As Scott and I always say when this comes on, you're hired!
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